You spend a lot of time making sure your factory produces a quality product. But when a builder, developer, or homebuyer visits your website, do they see the reasons they should work with you? I’ve looked at enough offsite construction websites to know that what a company can deliver and what its website communicates are sometimes miles apart.
That’s why I developed the Offsite Factory Website Effectiveness Index (OFWEI). For only $349, you receive an independent evaluation of how effectively your website serves both business customers (B2B) and consumers (B2C), with separate ratings, an executive summary, and an extensive analysis of strengths, weaknesses, and opportunities.
What Factory Leaders Are Saying
Craig Landri of Signature Building Systems described his evaluation as “thorough, objective, actionable…”
John Colucci of Westchester Modular Homes responded with “Extensive and WOW.”
Those reactions reflect what I want this evaluation to deliver: a useful look at your website that gives your team something concrete to work with.
The purpose is straightforward: help you understand what visitors are learning, what they may be missing, and what could keep them from taking the next step. You receive practical recommendations to share with your management team and the people responsible for your website.
I don’t sell website repairs or redesigns, so my evaluation isn’t a sales pitch for another project.
Gary’s Observation
Your website often gets the first opportunity to explain your business before your salespeople ever hear from a prospect. If it leaves important questions unanswered, you may never know who walked away. For $349, OFWEI gives you an outside perspective on whether your website helps people understand your company—and gives them a reason to contact you.
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