See It. Own It. Fix It.


Fresh Eyes on Modular Construction By Jorie Wisnefski

At BCMC, I noticed a floor mat sticking out into the aisle of a booth.

I stopped, bent down, and fixed it.

It took three seconds, and I didn't think much of it.

Regan Robertson did.

She mentioned that my stopping to fix it had everything to do with being a good leader. I’d never thought of something so simple—or so much a part of the way my brain works—as a useful leadership skill. It’s just me. When I see something that’s off, my first instinct is to do something about it. If I can fix it myself, I do. If I can’t, I figure out who can and ask for their help.

So, with Fresh Eyes, I started digging into what makes a good leader different.

The more I investigated how organizations find or develop good leaders, the more education I found. Companies are building systems around impressive leadership.

McKinsey's latest manufacturing research found that continuous improvement works when insight gets connected to action. In a survey of more than 100 manufacturing COOs, McKinsey found that 74% said their companies had a global production system, but only 29% said it was fully implemented across all sites. To be effective, improvement must be part of the daily rhythm and “owned by people at every level.”

Kind of like the floor mat.

Fixing a mat is not important, but noticing something and taking responsibility for the next step is a behavior that one can develop.

The Lean Enterprise Institute made a similar point about leadership, and I agree with it. Improvement shouldn’t depend on one person at the top having all the answers. When an organization encourages all its employees to contribute to problem solving, more people have a reason to care about the business and feel invested in its success. It gives employees a chance to care instead of just being lambs who show up for work and wait to be told what to do.

And in modular construction, problems don’t stay in one department. Creating a culture where everyone keeps an eye on the whole picture seems smarter.

A purchasing decision can affect inventory. Inventory can affect production. Production can affect transportation. Transportation can affect the jobsite.

Stanford's Center for Integrated Facility Engineering is studying these connections in offsite construction. They are using production system analysis to identify variability, bottlenecks, and opportunities to better align factory production with onsite demand.

I found practical examples of this happening inside factories.

At Resia Manufacturing, lessons from the jobsite were brought back into the factory after an early project. One simple change was testing outsourced plumbing fixtures for leaks before installation. A few minutes of testing in the factory could prevent much more time and frustration onsite. The process changed because the team learned something and acted on it.

Love that!

See it. Own it. Fix it.

“Fix it” doesn't have to mean doing the work yourself. It can mean raising the issue, finding the right people, testing a different process, or changing the way something gets done.

Noticing the problem gets the ball rolling.

I’m paying attention to leaders who aren’t afraid of change when it improves the whole process. I’m happy to have found people who question what isn’t working, even when it falls outside their department, and are willing to change the system rather than keep working around the problem.

I can't teach someone to notice every crooked floor mat, but an organization can teach people what to do when they notice one.

That’s practical leadership.

Fresh Eyes on Modular

by Jorie Wisnefski

Small acts of ownership can reveal bigger lessons about leadership. In modular construction, problems cross departments, so creating a culture where people notice issues, speak up, and help improve the whole process can make a real difference.

If Americans Live Two Years Longer, Where Will They Live?


Longer lives could add pressure to an already strained housing market. Meeting that need will require smarter regulations, more housing choices, and a practical expansion of factory-built construction.

I have been thinking about a question that rarely enters our discussions about affordable housing: What happens if Americans begin living two years longer? We talk about interest rates, labor shortages, land prices, and the cost of lumber, but we spend considerably less time considering what longer lives could mean for the homes we need. Those additional years would be something to celebrate. They would also require an affordable, appropriate place to live.

For those of us getting older, this is hardly an abstract discussion. We want independence, familiar surroundings, and the ability to remain connected to our families. Younger generations want homes of their own, often while helping aging parents. If more people need housing for longer, we should respond by creating more choices for everyone. That becomes difficult when adding even a modest home is expensive, unpredictable, and slow.

Two More Years Does Not Mean Two More Years for Everyone

Before going further, one distinction matters. A two-year increase in national life expectancy does not mean every senior automatically receives two additional birthdays. Life expectancy can improve because fewer people die at younger ages. For this discussion, I am considering a scenario in which meaningful improvements also occur among older adults, allowing more people to remain alive and independently housed for longer.

Even then, counting additional people would not tell us exactly how many homes to build. Two spouses might continue sharing one house, while a surviving spouse might have occupied that house anyway. Others would live with relatives or require residential care. The useful planning question is how many additional households would need separate housing, in which communities, and with what incomes and physical needs.

A Housing Market With Slower Turnover

I expect greater longevity among older adults would delay some housing turnover. A house that might otherwise have become available could remain occupied for additional years. In a community producing enough new housing, that would be manageable. In a community already struggling to accommodate younger families, it could increase competition for a limited supply.

I would never suggest that older homeowners have an obligation to leave. They earned the right to enjoy their homes, and many would gladly consider something smaller if an appealing, affordable option existed nearby. Asking someone to sell a familiar house and move into a smaller property carrying a larger monthly payment is hardly a persuasive downsizing strategy.

That is why new housing choices matter beyond their own front doors. A comfortable cottage or accessible apartment can give an older household a welcome alternative while making an existing family home available to another buyer. That benefit depends on the move being financially sensible and voluntary.

Longer Lives Also Mean Longer Housing Bills

A paid-off mortgage does not eliminate housing expenses. Property taxes, insurance, repairs, utilities, and maintenance continue arriving. For renters, the monthly obligation never disappears. Two additional years can become difficult when retirement savings were already stretched and income does not keep pace with expenses.

Harvard’s Joint Center for Housing Studies reported that more than one-third of households headed by someone 65 or older spent over 30 percent of their income on housing in 2023. That suggests we would be adding years to a situation already pressuring older residents. Longer lives could also extend occupancy in subsidized senior apartments, reducing openings unless additional units become available.

The effects could reach their adult children. Families helping with a parent’s rent, repairs, or care may have less money for their own housing. However, healthier grandparents may provide childcare and valuable family support. The condition of those additional years matters enormously: longer independent living and longer dependence on intensive care create different housing demands.

Which Regulations Are Actually Helping?

This brings me to the question our industry needs to ask more directly: How can we increase housing supply if we keep making each home harder to deliver? I would support a serious review of both existing requirements and proposed additions, with attention to the cost, delay, and public benefit of each.

That does not mean every regulation is unnecessary. Structural integrity, fire safety, safe wiring, sanitation, and appropriate protection against local hazards matter. A poorly performing home can become an expensive burden, especially for someone living on a fixed income. Energy requirements also deserve an honest comparison of their initial cost and the utility expenses they may avoid.

But there is a substantial difference between protecting residents and requiring a large lot, excessive parking, or repeated hearings for a modest home. Communities should examine minimum home sizes, restrictions on accessory dwellings, and rules that prevent duplexes or small cottages in suitable locations. Every requirement should have a defensible purpose.

Predictability Can Be an Affordability Tool

I would put predictable approvals near the top of the reform list. Builders and factories need to know what's required, who will review it, and when a decision will arrive. Financing costs continue accumulating while a project waits, and uncertainty makes it harder to commit to production schedules.

Preapproved designs, coordinated reviews, clear deadlines, and fees proportionate to a project’s actual impact could help. Factory and field inspections should have clearly defined responsibilities so that necessary verification occurs without genuinely duplicative work. These practical reforms let communities evaluate changes without abandoning their responsibility to protect residents.

We should also recognize that a permitted lot is not necessarily a buildable lot. Water, sewer, drainage, roads, and utility connections have to support the proposed homes. Removing paperwork will not create sewer capacity. Housing reform needs an infrastructure plan alongside an approval plan.

The ROAD Act Opens Another Door

The 21st Century ROAD to Housing Act, which became law on July 11, 2026, adds an important opportunity to this discussion. The law revises the manufactured-home definition to permit homes with or without a permanent chassis and directs HUD to update construction standards for homes without one.

For the offsite industry, that deserves serious attention. Removing a longstanding design constraint creates room to reconsider products and construction methods. It also raises a reasonable business question for modular manufacturers: Should some of their future homes be produced under the HUD Code?

My answer is that they should evaluate it carefully. But passage of a law does not mean every proposed chassis-free design is immediately approved in every state. HUD implementation and state requirements still matter. Before promising delivery, manufacturers need to establish the applicable approval route and confirm that their product can be sold and installed in its intended market.

HUD Production Is a Business Decision

A modular factory cannot simply attach a HUD label to its current product. HUD-code production requires design approval, factory inspection, certification, and installation. Moving into that system requires preparation, qualified partners, and an understanding of how the homes will be financed and placed.

I would compare complete projects, not factory prices. What does each option cost after transportation, foundations, installation, utility connections, permits, and financing? Can buyers obtain suitable loans? Are there enough approved sites and dependable orders to support repeatable production? Lower production cost matters only when it helps deliver an affordable completed home.

Some manufacturers may find a strong reason to offer both modular and HUD-code products. Others may be better served by their existing business. The objective should be to choose the construction approach that delivers suitable homes economically for a particular market, with enough consistency to sustain the factory.

A Factory Needs Somewhere to Send Its Homes

The ROAD Act does not automatically open every residential neighborhood to manufactured housing. State and local land-use authority remains important. Increasing factory capacity while leaving placement barriers untouched could produce more sales frustration than occupied homes.

I want communities, developers, factories, and lenders to assemble projects together from the beginning. Identify suitable land, verify utility capacity, establish permissible designs, and resolve financing before expecting the factory to accelerate production. Reliable demand gives manufacturers a foundation for investment and scheduling.

For older residents, that product mix should include smaller single-level homes, accessible apartments, and ADUs that preserve independence near family. An ADU could provide a separate home for a parent without requiring a move across town. Its affordability still depends on the complete project cost and the household’s ability to finance it.

Gary’s Observation


I believe we should welcome the possibility of living two years longer and prepare for it with the same seriousness we apply to other changes in housing demand. Communities should test longevity scenarios alongside migration, household formation, existing shortages, and the replacement of deteriorated homes. We do not need a perfect prediction before making it easier to add appropriate housing.

We do need to ask harder questions about the rules standing between a family and a home. What does each requirement accomplish? What does it cost? Could the same protection be achieved more efficiently? Those questions should apply to established regulations as readily as new ones.

The offsite industry has an opportunity to help answer this challenge, including through expanded HUD-code production where it makes sense. But success will require affordable sites, workable financing, infrastructure, dependable approvals, and capable factories. I want those additional years of life to come with independence and dignity. A safe home people can continue to afford is a good place to begin.

A Home of Their Own, With Family Next Door: The ADU’s Role in Aging Parents’ Lives

I keep coming back to a question that more Gen X and Millennial families will have to answer: What happens when Mom or Dad needs to live closer, but moving into the spare bedroom doesn't work for anyone? Before the conversation turns entirely to senior communities and care facilities, I believe another possibility deserves a serious look. There may be room for a parent's next home right beside the family's existing one.

An Accessory Dwelling Unit, or ADU, can be an addition attached to the main house or a separate, standalone home on the same property. It provides independent living space while keeping family nearby, an opportunity recognized by the American Planning Association in its overview of ADUs. For me, that combination is what makes the idea so compelling. 

At my age, I can appreciate wanting help close enough to reach without surrendering every small freedom that makes a home your own. Having your own front door, your own coffee pot, and somewhere to sit without feeling like a guest can mean a great deal. An ADU gives families a way to provide support while preserving those everyday choices. 

Manufactured Housing Is Ready for a Bigger Role. Are Our Communities Ready to Let It?

I keep coming back to a simple question whenever the conversation turns to affordable housing: How many workable answers are we willing to overlook while waiting for something better? Manufactured housing deserves a serious place in that discussion, particularly when the objective is getting people into new homes they can reasonably afford.

A recent Moneywise article examines why manufactured housing remains underused despite its potential. It describes an industry still dealing with outdated perceptions, financing obstacles, and resistance to allowing its homes into more neighborhoods. To me, that raises a practical question for everyone involved in housing: What good is a lower-cost home if the buyer cannot find a workable path to owning it? 

Buy American, Build Later? Affordable Housing Meets Another Roadblock


I have no problem with using American-made materials to build American homes. Supporting our manufacturers, keeping people employed, and strengthening domestic production are worthwhile goals. But when pursuing those goals slows the construction of housing people desperately need, I think we have earned the right to ask a few uncomfortable questions.

That is the dilemma surrounding Build America, Buy America, the domestic sourcing law Congress enacted in 2021. Its requirements apply to certain federally funded construction projects, including affordable housing. Developers have reported difficulty finding qualifying products and securing waivers, leading to delays and added costs. Associated Press reporting

For an industry already trying to make difficult projects financially possible, this adds another consideration before construction can move forward. Finding a product that meets the plans, satisfies the building code, and fits the budget may no longer finish the purchasing conversation. Someone also has to establish whether it meets the applicable domestic sourcing requirements. 

When the Starter Apartment Becomes a Bed and a Shared Kitchen

I keep looking at the housing offered to young adults and wondering how we arrived here. An individual bed or sleeping pod, shared bathrooms and showers, a communal kitchen, and a lounge where everyone works on laptops or watches television. For some Gen Z members trying to establish themselves in California and other expensive cities, that arrangement provides a foothold they can actually afford.

A New Name for Shared Living

Usually called co-living, this housing ranges from a bed in a shared sleeping room to a private bedroom with shared household facilities. Those are very different levels of privacy, even when the advertising uses the same label. In many ways, we are revisiting the boardinghouse idea, with Wi-Fi, shared workspaces, and a different marketing approach. 

Should Robots Join the Modular Line?


Fresh Eyes on Modular Construction By Jorie Wisnefski

Last week, Gary Fleisher wrote about humanoid robots entering the modular housing factory, and I thought about my own history with robotics and wanted to learn more.

So, I started investigating with Fresh Eyes.

A factory seems like the perfect application for robots. Unlike a jobsite, a factory is controlled. The work is repetitive. The materials are in one place. The process can be mapped out.

But the more I dug, the more I realized that "controlled" doesn't necessarily mean "predictable."

Take lumber variability as an example. 

Residential and Commercial Modular Factories Are No Longer Playing the Same Game

For years, we have talked about residential and commercial modular construction as though they were two departments within the same industry. Both build inside factories, both transport large components to job sites, and both depend on engineering, code approvals, skilled labor, transportation, cranes, and field completion. From the outside, the similarities appear greater than the differences.

Inside the industry, however, the distance between the two business models is growing.

Commercial modular construction is increasingly becoming an integrated project-delivery system. More advanced companies form relationships with developers, architects, general contractors, institutional owners, lenders, and major suppliers long before the first module enters production. Residential modular factories, meanwhile, often continue operating primarily as product manufacturers serving independent builders, dealers, and individual homebuyers.

That difference affects almost everything: sales, engineering, production scheduling, purchasing, financing, risk, transportation, field coordination, and even how factory capacity is valued.

What appears externally as a small niche within the larger construction industry is becoming a market in which project economics are being rewritten. Factory-controlled production can compress schedules that conventional field construction struggles to match. Supply-chain integration is becoming a competitive differentiator, not merely a purchasing function. Developers and contractors that secure dependable manufacturing relationships early can offer schedule and cost certainty their competitors may not match.

The factories that understand this shift are moving beyond selling modules. They are selling control over time, risk, labor, and project delivery.